Writing

Nonprofit Fund Development

Designed an interactive fund development campaign to increase engagement and generate social media content. Corneal transplant recipients, tissue donor families, volunteers and past contributors received a bifold mailer that included a blank storybook to mail back with their remittance envelope and donation. Stories were displayed in the organization’s lobby and photos and stories were shared on social media throughout the campaign period to generate online donations. The mailer was the organization’s most successful fund development campaign in five years.

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Editorial: Size Isn’t Everything

First place – Division I Newspaper Editorials, Michigan Press Association 2012
Third place – Editorial/Opinion, American Collegiate Press Story of the Year 2012

As the suits in Lansing begin establishing the executive budget for the 2013 fiscal year, cash-strapped public universities might finally feel some relief from the legislature as they explore new funding models that would make state appropriation less enrollment-based and more performance-focused. If the Michigan legislature follows through with its plans and establishes a new funding model that looks at performance over enrollment — factoring in graduation rates, production of highly-paid majors and Pell Grant recipients — GVSU could find itself in a much better place come 2013. Full story

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Feature: My Father’s Eyes

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Feature: Laker Vies For ‘King of the Web’