Nonprofit Rebranding
Coordinated an initiative to unite six affiliates with unique identities under one unified name and brand.
The project scope included designing social media campaigns to generate excitement and engagement, developing corporate brand and style guidelines, getting buy-in from key internal decision makers, launching a new website, and educating supporters about the existing relationship between affiliates.
Logo and Brand Development
Developed a custom logo and brand guidelines for a local woodworker for use on social media and business cards.
Program Branding
Completed short-term, three-month project with client to rebrand an existing customer referral program that was causing their customers confusion and frustration.
The goal of the project was to create promotional materials to educate customers about the referral program and deliver materials and templates that could be utilized beyond the engagement period.
Collateral included a dedicated program page on the client’s website, email invitations to VIP events, periodic surveys to gauge customer understanding and value perception, printed flyers to include with new customer packages, and posters for the client’s office.
Sam Butcher Writes 